A long overdue form of consumer (and business) protection is finally law, as of the first of this month.
I've always considered the fax blast poor marketing form. A nuisance at best and a needless business and environmental cost at worst (when you figure in paper and toner, even if it's only a few sheets a day).
Every office I've ever worked in received those ridiculous penny stock tip sheets. I always wondered who reads those things (usually a pump and dump scheme that the average Joe is not in on) and and is motivated to invest in these so-called companies: "Well, if this came across the fax, it must be legit. I'll buy 500 shares."
There's a time and a place for fax marketing. I don't mind getting the weekly menu/daily specials from a local restaurant I frequent, for example. But most of what comes across is irrelevant and annoying, which is why the new law requiring written permission for the recipient is warranted.
And for the record, I don't have a fax line, largely because of the aforementioned nuisance. I do have a fax machine that I plug in when I know I'm going to send or receive something. And that way I make sure a sender truly does have my permission before sending.
Thursday, July 07, 2005
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment