I noticed the other day that the man who drives the local ice-cream truck through our neighborhood (playing that instantly recognizable and horribly grating music) has his moniker or handle painted on the side of his truck: "Scary Larry."
Now let's think about this. His target audience is children, and of course parents who fear for their children's safety, even within the confines of what's regarded as a safe neighborhood.
"Here's a couple of quarters, honey. Say 'hi' to Scary Larry for me."
I'm sure Larry's a perfectly nice guy, but he could use a new brand. Otherwise, he's little more than a music box on wheels.
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