The folks at the Politics and Technology blog advise on how to produce an inexpensive TV campaign. Produce the spot (which, thanks to digital video technology, is cheap and easy) but don't buy air time. And let a "lazy, bored" media do the rest. I love it.
*Clios are only awarded to ads that are broadcast or shown in movie theaters. But I guess a $264 buy in New Hampshire qualifies.
Wednesday, September 07, 2005
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