Friday, April 15, 2005

Does your current agency stink?

From today's Marketing Sherpa dispatch:

2. Briefs: Which Ad Agencies are Bad? + New B-to-B Award
15-minute Questionnaire: Grade Ad AgenciesAdweek and JWT have teamed to research industry perceptions of ad agency performance. (In other words, does your agency stink or not?) You can take the questionnaire online at the link below. Results will be published in Adweek's May 2nd issue:
http://ad.vnh10.net/r/?ZXU=151999&ZXD=25493857

In Firefox, I consistently got a timeout error. Later in the day, using IE, I arrived at a page that told me the survey had been closed. I have little doubt that the server was either overwhelmed by traffic and/or the response from disgruntled clients was so great that they promptly collected enough data and called it a day. Or, perhaps the folks at Sherpa simply disseminated info that was dated--if true, an unfortunate oversight committed by the gurus of email marketing.

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